LIFE, ACCIDENT, AND HEALTH (D) COMMITTEE; Life Insurance (C3) Subcommittek

1975-4, NAIC Proc.

• ...undertaken to determine the present state of consumer knowledge of life insurance and the types and level of information that would be in the buying decision or process.
• The Institute of Life Insurance accepted responsibility for this project. In cooperation with the Life Insurance Agency Management Association (now LIMRA), the Institute of Life Insurance prepared research report dealing with consumer knowledge of life insurance expectations at the point of sale. This was delivered . the June 1974 meeting. Printed copies of the publication, "Life Insurance Consumers: An Exploratory Study of Attitudes and Expectations Regarding Cost . February 1975.
• Research Project 6. A study of participating life insurance policies in respect to dividend scales illustrated or published 10 a commentary on the usefulness of dividend illustrations to the life insurance buyer. The American Life Insurance Association undertook this research project