1979 0930 – NYT – The Appeal of Life Insurance Fades, But Most Families Still Buy It, By Edwin McDowell

1979 0930 - NYT - The Appeal of Life Insurance Fades, But Most Families Still Buy It, By Edwin McDowell --- [BonkNote] --- [link]
- “If it's a savings account, why do you pay interest on it when you borrow?” asked Blake Newton, president of the American Council of Life Insurance.
  - “Why is it extinguished when you die?”
- Yet insurance companies appear to cope with inflation better than most businesses.
  - This is because Americans are buying bigger policies to help offset the erosion of their portfolios and because they are realizing higher yields on their substantial investments.
- Minnesota Mutual pioneered, and Bankers Life of Des Moines quickly adopted, an adjustable life policy enabling policyholders to switch from term to whole‐life and back again.