1981 0927 - The Los Angeles Times - Northwestern Mutual Life - Are You Ready to Take the Plunge?

  • 1981 0927 - The Los Angeles Times - Northwestern Mutual Life - Are You Ready to Take the Plunge? - newspapers.com/article/the-los-angeles-times/146623325/ 
    • Northwestem Mutual, galled by Life of Virginia's "challenger" ad, urged consumers to look behind the policy and compare companies.
    • So how can they offer such seemingly attractive future values? Easy. By using Illustrations which assume that the current high new money rates will continue indefiintely. Is this likely? Well ... It's never happened before.

    • In the more likely event that high new money rates do not continue, the values of these companies will dip sharply and their rosy projections will not come true.

27 Sep 1981, Sun The Los Angeles Times (Los Angeles, California) Newspapers.com