Bonk - Illustrations

  • It is probably true that most of the information needed is already in illustrations but doesn't get to the consumer because of their limited attention span or because of how the information is presented.
  • Though it is usually not stated so simply, in the area of llustrations, format not content is the key to improving disclosure.

--  Bradley E. Barks

1993 - Sales Illustrations - We Can't Life With Them, But We Can't Live Without Them!, Society of Actuaries - 28p

  • Blumenthal - Look
  • Blumenthal - Defendant Expert Report
  • Performance
  • Results
  • Outcomes
  • Coverage Period
  • Duration
  • Assumptions
  • Non-Guaranteed Elements
  • Policy Mechanics / Cash Flow / Work / 
  • 1995 - SOA - Practical Illustrations - Get a Reprojection rsa95v21n123
    • MS. SUSAN OBERMAN SMITH:
      Another point with disclosure, we were just in a case where we have many of our agents 
      saying that our illustrations are little mini-booklets, because we have so many pages of
      footnotes. And we lost a case to another company because our illustration said "this dividend
      scale is not guaranteed and may not be paid at this rate," and another company's
      didn't. He said, "I understand neither is guaranteed, but yours sure sounds like it's going
      down faster than somebody else's." So I think if we had similar wording, then we
      wouldn't run into that problem.