• Credit card distribution systems
• Association endorsed marketing
• Direct response marketing
• Single premium credit insurance

• Joseph Fafian, Jr: My subject for today is credit cards in the marketing of insurance. I am going to discuss this subject from five different perspectives.
  • The topics to be covered are:
  • 1. What are some ways that credit cards have been used in the sale of life insurance? I will discuss three different ways that I have seen credit cards used successfully as part of the whole overall sales process.

1986 - SOA - Non-Traditional Marketing, Society of Actuaries - 38p