1978  Moss Report.

 Page 66 “Warning”   Red Print Suggestion

Page 67 :

This notice should also be printed in red, enclosed in a box, and located immediately contiguous to the cash value displav. The idea of a warning designed to deter lapse is not new. It dates from at least May, 1975. See Hart Remarks, supra note 36. at 21484 (4.689).