Market Conduct

  • The NAIC Examination (A6) Subcommittee, in 1974, recommended the establishment of a “separate and distinct” program of surveillance to ensure fair treatment of policyholders.
    • Thus was “market conduct” born.
  • The term “market conduct” has, however, fallen upon bad times. 

1991-2A, NAIC Proceedings

  • (p13) – Terri Vaughan (NAIC-CEO / IA)
    • The first thing I want to say, I agree with Professor Schwarcz that the level of our collaboration in market regulation is behind the level of collaboration in solvency regulation and that is something we have been working on for a number of years, to try to increase the collaboration.  

2011 0914 – GOV (Senate) – Emerging Issues in Insurance Regulation – Senator Reed (D-RI)   —   [BonkNote]  —  [PDF-51p,  VIDEO-Senate] 

  • No one could deny that State insurance commissioners have a poor record when it comes to market conduct oversight of the insurance industry, and consumers have been abused as a result.
  • We could go through many examples.  (p13)

It is hard to fix a system that has not been analyzed.  (p14)

  • There should be suitability rules in place, particularly for cash value life insurance policies to assure that sales of proper products are made.  (p14)

—   J. Robert Hunter, Director of Insurance, Consumer Federation of America  

2003 0506 – GOV (House) – Increasing the Effectiveness of State Consumer Protection, Sue W. Kelly (R-NY)  —  [BonkNote]

  • 1998 – SOA – Market Conduct: A New Actuarial Frontier, Society of Actuaries – 20p
  • 1998 – SOA – Market Conduct Issues for Product Development Actuaries, Society of Actuaries – 27p
    • Summary: Market conduct issues are perhaps one of the most serious facing the life insurance industry today. How did we get to this point? And more importantly, what actions are companies taking to address these issues?
  • A recent class action suit against Prudential Insurance Company provides further evidence of the need for enhanced market conduct regulation.
  • More than eight million claimants from all fifty states and the District of Columbia alleged fraudulent and deceptive sales practices against Prudential.234
  • The first exposure of Prudential’s illegal activities began early in 1994 when the first lawsuits were brought against it.235
  • The New Jersey insurance commissioner organized the Multi-State Task Force on April 25, 1995, to conduct an examination of Prudential’s sales practices.236
  • The Task Force issued its report in July 1996 and cited widespread evidence of fraudulent sales practices by agents, evidence of management’s knowledge of those practices, and failure to investigate or discipline violators.237
  • State regulators failed to detect ongoing, widespread fraud and failed to act until prompted by the plaintiff’s bar and the media exposure of Prudential.238

1999 – LR – Insurance Regulation in the United States: Regulatory Federalism and the National Association of Insurance Commissioners, by Susan Randall – 77p

  • (p8) –  Our job is to follow those complaints and address them in our marketplace and make that marketplace work for consumers at the local level.

NAIC – Joel S. Ario, Insurance Administrator, Oregon Insurance Division, Secretary Treasurer, National Association of Insurance Commissioners

2003 0506 – GOV (House) – Increasing the Effectiveness of State Consumer Protection, Sue W. Kelly (R-NY)  —  [BonkNote]  —  [PDF-123p

  • They have market conduct studies. They should have caught this. They go in with these market conduct and financial investigation studies and they catch nothing.
  • The same thing happened with life insurance abuses a few years ago, when Prudential and all ended up having to pay billions because of lawsuits. They don’t catch anything.  (p40)
    • [Bonk: They = States / NAIC]

—  J. Robert Hunter, Director of Insurance, Consumer Federation of America 

2004 1116 – GOV (Senate) – Oversight Hearing on Insurance Brokerage Practices, including Potential Conflicts of Interest and the Adequacy of the Current Regulatory Framework, CSPAN (Insurance Brokerage and Regulation Practices) – [PDF-166pVIDEO-CSPAN

  • (p12) – Daniel Schwarcz (Associate Professor, University of Minnesota Law School:
    • So, notably, you will see that my testimony was focused on different issues than many of the other witnesses, and that is because it is true that solvency regulation is in many ways the core of insurance regulation.
    • Now, I say this to contrast it with market conduct and other forms of consumer regulation…. 
  • (p13) – Terri Vaughan (NAIC-CEO / IA)
    • The first thing I want to say, I agree with Professor Schwarcz that the level of our collaboration in market regulation is behind the level of collaboration in solvency regulation and that is something we have been working on for a number of years, to try to increase the collaboration.  

2011 0914 – GOV (Senate) – Emerging Issues in Insurance Regulation – Senator Reed (D-RI)   —   [BonkNote]  —  [PDF-51p,  VIDEO-Senate] 

  • 1995-4, NAIC Proceedings – Market Conduct Regulation Guidelines Working Group of the Market Conduct and Consumer Affairs (EX3) Subcommittee, November 13, 1995 – 6p
    • 1995-4, NAIC Proceedings – 1995 1205 – Attachment Four-A – NAIC Market Conduct Regulation Guidelines, Final Draft: Dec. 5, 1995
      • …market conduct regulation deals with the treatment of people.
  • 2008-3v1 – Consumer Protections and Innovation (D) Working Group
  • VIETNAM DELEGATION MEETS WITH NAIC EXPERTS IN KANSAS CITY
    • Tim Mullen, NAIC’s Director of Market Regulation, provided a presentation on agent professionalism: licensing, training, administrating and requirements for agents who sell universal life products and variable life products.

2008-2, NAIC Proceedings

  • Public interest in various aspects of insurance regulation has risen and fallen over its history, but one area that has remained obscured is market conduct regulation.

2001 – JIR / NAIC – An Assessment of Insurance Market Conduct Surveillance, Vol. 20, No.1, by Robert W. Klein, James W. Schacht – 44p

More complex products sold to individual consumers (e.g., universal life policies) tend to generate more market conduct problems than simple products (e.g., term life insurance).

2003 0701 – NCOIL – The Path to Reform -The Evolution of Market Conduct Surveillance Regulation –  Prepared for the Insurance Legislators Foundation by PricewaterhouseCoopers LLP and Georgia State University – 117p

 

ATTACHMENT FOUR-A – NAIC Market Conduct Regulation Guidelines – Final Draft: Dec. 5, 1995

It is apparent that consumers place strong emphasis on market conduct regulation.

  • Dissatisfaction with perceived market practices has been the driving force behind the initiatives in a number of states.
  • It was a reaction to the constriction of the insurance marketplace in 1985-1986 that caused many to criticize the effectiveness of state regulation and call for federal involvement.
  • Consumer demands continue to place emphasis on this form of regulation.

1995-4, NAIC Proceedings

  • Mr. DeAngelo (Commissioner-NJ) said he did not recall seeing incorrect or misleading training materials, so this is somewhat a theoretical question.
  • Mr. Hanson responded that he had seen misleading materials in market conduct examinations. 

1999-4, NAIC Proceedings

  • In its June 7, 1994 Consent Order #94-102, the NJDBI cited N.J.S.A. 17B:30-3 and N.J.A.C. 11:2-23.4 and subsequently fined MetLife $965,555 for MetLife’s practice of misrepresenting life insurance to be retirement or savings plans, particularly in advertisements sent to nurses and other professionals. 

1998 / 2003 – Report of the Metropolitan Life Insurance Companies located in New York, New York as of December 31, 1998. By Examiners of the State of New Jersey Department of Banking and Insurance Division of Enforcement and Consumer Protection Market Conduct Examination Unit – 44p

Problems spotted during a market conduct review can be a precursor to financial solvency concerns. 

 content.naic.org/cipr_topics/topic_market_conduct_regulation.htm
  • Legal Actions
  • Monitoring of litigation may alert regulators to issues that the regulatory system has not yet addressed.

2008-3, NAIC Proc. 

  • c. Adopt Recommendation for Market Conduct Examination Oversight (EX3) Task Force as NAIC Standing Technical Committee
    • Commissioner Weaver asked Mr. Chartrand to review the proposal.
    • This need is particularly important as the subcommittee would continue to focus on issues of policy, law and model legislation while the new task force would be concentrating on matters directly related to the examination processes.
    • Mr. Synnott replied that he concurred and that he had already been approached by members of the industry interested in serving on such an advisory committee.

1991-1A, NAIC Proceedings

  • A preliminary meeting of the Market Conduct Task Force was held at the Zone III meeting in Springfield in October.
  • At that meeting there was a general discussion of the objectives which the task force should pursue.
  • A number of possible areas for consideration in regard to market conduct examinations were mentioned, including the following:
    • 1. Examination funding standards,
    • 2. Examination skills relating to market conduct, for example, development of uniform standards to test market conduct performance,
    • 3. Revision of the NAIC Market Conduct Handbook,
    • 4. Creation of a system for surveillance of claims handling,
    • 5. Establishment of an “Annual Statement” for market conduct or some form of annual performance statement,
    • 6. Inquiry into alleged abuses of the market conduct examination process and ways to correct or prevent such abuses,
    • 7. Development of a questionnaire to survey Regulators and industry about concerns with market conduct examinations.  (p317)

1981-1, NAIC Proceedings 

  • Responding To Market Conduct Problems (Section VI)
    • Self-Audits
    • States may monitor company self-audits.
    • “Best practices” organizations or independent standard-setting organizations, such as IMSA in the life insurance industry, promote self-audits or self-evaluative activities and mandate corrective actions on the part of their members.

2005-2, NAIC Proc.

Market Failure

  • Part 1 – 1979 02 – SOA – Permutations and Computation, EJM, Society of Actuaries – 3p
  • The inability to evaluate policy performance in the normal course of owning the policy seems to be fundamental to any theory of informational market failure in this market.  (p293)

1985 11 – FTC – Life Insurance Products And Consumer Information – Michael P. Lynch and Robert J. Mackay – Staff Report Bureau of Economics – Federal Trade Commission – 317p

  • re: Moss Report – (1978 12 – GOV (House Report) – Life Insurance Marketing and Cost Disclosure Report Together with Dissenting Views, Congressman Moss (D-CA)  —  [BonkNote] —   [PDF-109p])
    • The findings and conclusions, and this is the part that created the explosion, were that there is a shortfall of information, particularly with respect to ordinary life and that consumer experience does suggest that the consumer is not able to adequately determine the suitability of the product, the quality of the product, or the cost of the product.
    • As a consequence, consumers are sustaining losses, and this would be a definite indication of a market failure.

—  Jack E. Bobo, Executive Vice President of the National Association of Life Underwriters (NALU)

1979 – SOA – Cost Disclosure (Moss Report), Society of Actuaries – 18p

  • 59 The principal insurance market failures that may warrant regulation of firm conduct are imperfect information and principal-agent conflicts.
    • Some consumers may be hampered in their knowledge and understanding of insurance transactions and ability to fully protect themselves from abusive practices.
    • Abusive practices are broadly defined as actions that take “unfair” advantage of a consumer with material harm to the consumer.
  • If consumers were fully knowledgeable about their insurance needs and options, presumably they could avoid transactions that were not in their best interest.
    • For example, consumers with full knowledge could not be misled with respect to the expected returns on universal life insurance policies.
  • The reality is that it is difficult for many consumers to assess policy provisions and their financial implications, particularly for complex insurance products (Joskow, 1973; Schlesinger, 1998).
    • Consequently, an insurer or an agent could lead some consumers into buying insurance policies under terms that are detrimental to the consumers.

2003 0701 – NCOIL – The Path to Reform – The Evolution of Market Conduct Surveillance Regulation, Prepared for the Insurance Legislators Foundation by PricewaterhouseCoopers LLP and Georgia State University – 117p

Accreditation

  • When we had the problems in the early 1980s and mid-1980s, one of the systems we came up with was on the financial side, and we came up with an accreditation system.
  • And by virtue of that accreditation system, for instance, now we defer to the domiciliary state in terms of the solvency regime that we have in place.  (p93)

—  Ernst Csiszar, Vice President, National Association of Insurance Commissioners (NAIC), – South Carolina

2003 1022 – GOV (Senate) – Federal Involvement in the Regulation of the Insurance Industry, John McCain (R-AZ) – [PDF-147VIDEO-CSPAN

Cost

  • Until the buyer understands how the product works, attempts to compare price are essentially meaningless.

1972 – SOA – Life Insurance and the Buyer by Anna Rappaport, Society of Actuaries – 2p-Article

  • Isn’t it more realistic to assume a customer wants to know what the cost will be if he carries that policy out to maturity? (p13)

—  Senator Howard W. Cannon (D-NV), Chairman of the Committee

1979 0710 and 1017 – GOV (Senate) – FTC Study of Life Insurance Cost Disclosure, Howard Cannon (D-NV)  —  [BonkNote]

  • 1976 – SOA – Cost Comparisons and Policy Language, Society of Actuaries – 16p
  • The cost of life insurance policies depends upon the level of the premiums, dividends, and cash values.

1982-2, NAIC Proceedings

  • Ironically, all the columns, figures, pages, disclaimers, and disclosures do not tell consumers what they really want to know —
    • What does the insurance cost?
  • Below are my suggestions for what an illustration should tell a consumer.

—  J. Robert Hunter 

1994-2, Proceedings

  • The group first considered a suggestion from Chris Kite (FIPSCO) for a new type of index that would allow consumers to compare the assumptions in the illustration.
    • Mr. Kite said his index has the advantage of prompting the prospect to question assumptions used.
  • Delmer Borah (MassMutual) suggested that consumers are more concerned about total cost than assumptions. 
  • Brenda Cude (Cooperative Extension Service) opined that the target audience does not care about assumptions.

—  Report of the Cost Indices Subgroup of the Life Disclosure (A) Working Group

1996-3V2, NAIC Proceedings – (p931) – Aug. 15, 1996

  • The cost of insurance protection provided by universal life policies is similar to term insurance – that is, the cost will increase as the policyholder gets older. (p61)

afba chapter 9 life insurance armed forces benefit association

Cost Disclosure

  • The purpose of disclosure is to let the life insurance buyer know what he’s getting.

— Russell R. Jensen

1977 – SOA – Cost Disclosure in Individual Life Insurance – Society of Actuaries – 18p

  • Until the buyer understands how the product works, attempts to compare price are essentially meaningless.

1972 – SOA – Life Insurance and the Buyer by Anna Rappaport, Society of Actuaries – 2p-Article

  • When an issue begins is sometimes difficult to discern.
  • This particular issue may be traced to an address to the American Life Convention Annual Meeting in 1968.
    • The late Senator Hart advised the insurance industry that it should improve cost disclosure.
    • Senator Hart had become somewhat frustrated when the Veterans Administration had told him that they could not advise veterans as to which policies might be attractively priced for conversion of GI insurance.

—  Norman K. Martin

1981 – SOA – Individual Life Insurance Cost Disclosure Issues, Society of Actuaries – 22p

  • 1977 – SOA – Cost Disclosure in Individual Life Insurance – Society of Actuaries – 18p
  • 1979 – SOA – Cost Disclosure (Moss Report), Society of Actuaries – 18p
  • 1980 – LR – Life Insurance Cost Disclosure: A Decade Just Completed, by John P. Meyerholz, The Forum (Section of Insurance, Negligence and Compensation Law, American Bar Association), Vol. 15, No. 5 (Summer 1980), p889-913
  • 1981 0216 – Iowa City Press-Citizen – Warning: The National Association of Life Underwritings has Determined that the FTC is Dangerous to Your Life Insurance – [link] 
  • 1981 – SOA – Individual Life Insurance Cost Disclosure Issues, Society of Actuaries – 22p
  • 1982-2, NAIC Proceedings – Attachment One – Life Insurance Cost Disclosure – Historical Background – p485-486
  • I think we all would like more cost disclosure, but how do you make everybody in America a life insurance actuary, with two pages of descriptive material?

— Senator Durkin (Former Insurance Commissioner)

1980 0207 –  Federal Register

  • (p117-120).. Exhibit Il  which shows that, in the last fifty years, no less than 21 different attempts have been made to solve this problem.. insurance departments.
  • Furthermore, enacting a federal statute on life insurance cost disclosure would only address itself to part of the problem.

1973-2, NAIC Proceedings, (p107-131)

— Statement of Stanley C. DuRose, Jr. – Commissioner of Insurance – Wisconsin / NAIC

1973 0221 and 0222 – GOV (Senate) – The Life Insurance Industry  —  [BonkNote-Part 2 of 4]  —  [PDF-733p-GooglePlay]  

  • 1979 0710 and 1017 – GOV (Senate) – FTC Study of Life Insurance Cost Disclosure, Howard Cannon (D-NV)  — [BonkNote]
    • [PDF-597p-GooglePlay],  [PDF-592p]  
    • 1979 0710 – FTC – Michael Pertschuk, Chairman, Federal Trade Commission – 11p
      • It was in the context of this interest among congressional, state and industry authorities that the Commission began its own inquiry into the problem of life insurance cost disclosure. In December, 1976, the Commission announced that it had authorized its staff to investigate four questions:
        • (1) whether adequate cost information is being provided to prospective life insurance purchasers
        • (2) what types of information would be most accurate and most likely to be useful to consumers;
        • (3) the impact such disclosures would be likely to have upon the industry and upon consumers; and
        • (4) what would be the most appropriate and feasible course of action for the Commission to take in this area to alleviate any problems found to exist.
  • It should be obvious who the catalysts are who have triggered much of the activity on cost disclosure.
    • Obviously, we have the federal level of involvement as personified by Senator Hart and the FTC.
    • Within the industry, there are the American Council of Life Insurance (ACLI), the National Association of Life Underwriters (NALU), the Society of Actuaries (SOA) and the American Academy of Actuaries (AAA).
    • Perhaps not an evident part of the drama to this point, we also have the representatives of academia. As representative of this group I would cite two of the more vocal — Mr. Belth and Mr. Scheel from Indiana and Connecticut, respectively.

—  Norman K. Martin

1981 – SOA – Individual Life Insurance Cost Disclosure Issues, Society of Actuaries – 22p

  • A review of the discussions in our Society’s meetings shows that little concern has been devoted to the consumer.
  • I think that we should make cost disclosure simple and easy for consumers to understand by putting ourselves in their shoes and making them aware of the vast area of uncertainties in life insurance cost.

—   Paul J. Overberg

1980 – SOA – An Extension of the NAIC System for Life Insurance Cost Comparisons, by Charles L. Trowbridge, Society of Actuaries – 42p

  • The chairman pointed out the confusion which has occurred with the question of life insurance cost disclosure being divided between this task force and the Evaluation of the Life Insurance Disclosure Regulation Task Force.
  • Following discussion, and a motion duly made, the subcommittee took appropriate action to:
    • … rename the Evaluation Life Insurance Cost Disclosure Task Force to the Life Insurance Cost Disclosure Task Force and
    • … renamed the previously existing Cost Disclosure Task Force under the direction of Ms. Edwards to be entitled The Manipulation, Lapsation, Dividend Practices, and Annuity Disclosure Task Force.

1980-2, NAIC Proceedings

  • One thought about the Moss Report is that requiring that costs for both term and whole life be provided when selling insurance products does not seem right in the American marketplace.
  • If the agent wants to do it voluntarily, that is one thing, but to have it mandated, seems to be against our way of marketing products.

— William M Snell, Chairman of the Wisconsin Task Force

1979 – SOA – Cost Disclosure (Moss Report), Society of Actuaries – 18p

  • 1975-2 NAIC Proceedings – However, as we have stressed previously, at the time a life insurance policy is issued, the ‘true cost’ of a policy cannot be determined under any circumstances by any method. (p437)
    • One Interest Rate or Several: What About Mortality And Persistency – (Highlights of Report on Research Project 9) –
      • The Society of Actuaries Committee on Cost Comparison Methods and Related Issues (Special) deals with this project (and Project Number 2) in its September 1974 report entitled Analysis of Life Insurance Cost Comparison Index Methods. <WishList>
  • Any administrative rule requiring dissemination of cost disclosure information that is misleading due to incompleteness is beyond the scope of the insurance commissioner’s authority in that it violates sub. (1) (a).

1981 – LC – Aetna Life Insurance Co. v. Mitchell, 101 Wis. 2d 90303 N.W.2d 639 (1981).

From <https://docs.legis.wisconsin.gov/statutes/statutes/628/III/345/4/b>

  • At the Sept. 9, 1993, conference call of the actuarial task force, the members agreed that the actuarial task force will provide definitions needed relating to cost disclosure.

1994-2 NAIC Proc. 

  • Cost comparison and disclosure for individual life insurance has been discussed and debated for well over a decade.
  • Why is it that there are still divergent views on a subject that has received so much extended attention?
  • Certainly, it is not for lack of techniques or methods for comparing costs to the consumer.
    • Over the years, actuaries, academicians and others have proposed, analyzed, compared, studied, discarded, and reintroduced a variety of approaches to cost comparison.
  • Nor is it for lack of public debate on the subject inasmuch as it has been discussed in many hearings before the National Association of Insurance Commissioners (NAIC), state insurance departments, committees of state legislatures and committees of the U.S. Congress.
  • If the solution to the cost comparison and disclosure issue was merely one of finding the right method or technique for providing consumers with information to help compare policy costs, it would have been resolved long ago.
  • What makes the issue so difficult is that it directly impacts the ability of rival life insurance marketing forces to compete for the consumers’ dollar.

—  John K. Booth

1981 – SOA – Individual Life Insurance Cost Disclosure Issues, Society of Actuaries – 22p

  • On the face of it, the assignment of the Task Force to develop a better formula and format for cost comparisons looks like a simple one.
  • But, as I shall show later in this statement, it is a very complex problem — one which has defied the best minds in the business and among the commissioners for many years.
  • And finding the best way to make the comparative cost and benefit data available to the public for informational and comparative purposes presents some tricky problems centering around the proposition that producing the required simplicity can lead to results which may be both inaccurate and misleading.
  • But, to summarize, the point I want to make at the outset is that cost disclosure has long been a tradition in the life insurance business.
  • What the discussion today is about is not whether to disclose, but how to do it better.

—  Statement Of Stanley C. Durose, Jr. (Wisconsin Commissioner of Insurance, On Behalf of The National Association Of Insurance Commissioners (NAIC) Before The Subcommittee On Antitrust And Monopoly Legislation Senate Judiciary Committee, Life Insurance Cost And Benefit Comparisons, February 21, 1973

1973-2, NAIC Proceedings

  • 1984 – SOA – NAIC Update, Society of Actuaries – 24p
  • Tony Spano, ACLI:
  • I’m now going to talk about cost disclosure, which is one of the subjects that I have been following closely at the ACLI.
  • The new regulation was the result of a broad effort involving the NAIC, the ACLI, and the American Academy of Actuaries.
    • The major purpose of the revision was to update the regulation and the accompanying Buyer’s Guide to accommodate today’s marketplace.
    • In addition, the new regulation provides for additional disclosure designed to help both the consumer and the regulator.
    • However, while the revision involved some extensive changes, the fundamental structure of the disclosure system provided by the previous regulation was retained. Let’s now turn to the principal changes that were made.
  • New Features. The following are the significant new features of the revised model regulation:
    • 1. A requirement for furnishing interest-adjusted indexes on both guaranteed and illustrated bases. This replaces the requirement in the previous regulation for showing the interest-adjusted indexes on an illustrated basis accompanied by the equivalent level annual dividend. The change reflects the great variety of nonguaranteed factors that are now incorporated in life insurance products.
    • 2. A Special Plans section to accommodate the unique features of policies such an enhanced ordinary life (under which dividends are applied to maintain a level death benefit), universal life, multitrack policies, and revertible term.
    • 3. A provision for disclosure of dividend practices to both new and existing policyholders. The company must disclose whether it is on a portfolio basis or an investment year basis and must also tell the policyholder if dividends are not based on accepted actuarial principles. The Academy has defined accepted actuarial principles for mutual companies and is now in the process of doing so for stock companies.
    • 4. A provision for disclosure to regulators and policyholders of unusual patterns of premiums and benefits. The regulation includes a mechanism to test for premiums and benefits which follow an unusual pattern. This is in response to some charges that have been made that companies manipulate cash values and dividends so as to come up with deceptively good-looking cost indexes at ten years and twenty years,
    • 5. A provision enabling policyholders to request additional information relating to future premiums, benefits, and other items affecting policy costs.
    • 6. Changes in disclosure requirements to accommodate (i) adjustable policy loan interest rates and (ii) procedures under which policy dividends or excess interest credits reflect the extent of loan activity on a policy-by-policy basis (“direct recognition”).
    • 7. A new Buyer’s Guide, with changes designed to take account of recent product developments and to enhance the Guide’s readability and usefulness.
  • The Future. – Now let me say a few words about where we go next.
    • For this year, I would not expect much action by the states on the revised model regulation.
    • The ACLI supports the new regulation and has written to the state insurance commissioners urging that they adopt it.
    • However, it takes time to digest any new regulation, particularly one as extensive as this.
  • Also,1984 has been a very busy year for both the regulators and the industry.
    • Baldwin-United, guaranty fund laws, unisex legislation, federal income taxes, bank deregulation–these and other issues have overshadowed cost disclosure on the priority list.
    • But there are forces at work, some just starting to stir, that may cause some real movement on the new regulation in 1985.
    • The increasing popularity and variety of new life insurance products are serving to make the old model regulation, particularly the old Buyer’s Guide, appear more and more obsolete.
  • In Washington, the Federal Trade Commission (FTC) and now also the House Judiciary Committee are studying the adequacy and quality of consumer information on life insurance.
    • `The FTC is committed to presenting a report on the subject by January 1, 1985, and Congressional interest in the subject may very well continue for an extensive period.
    • It is very possible that these forces, especially if accompanied by an easing of some of the other regulatory and industry concerns, will soon spark action on the new regulation in the state capitals.