TINA - Truth in Advertising

  • 2017 1218 - Letter - TINA.org to Primerica - re: Deceptive Marketing for Primerica Business Opportunity, Truth In Advertising - 1p
  • 2020 0506 - Letter - TINA.org to DSSRC - Re: Illegal Income Claims by Primerica, Truth in Advertising, Direct Selling Self-Regulatory Council - 11p
  • 2021 - BBB National Programs - Primerica - Case #31-2021 - NGO Inquiry - [link]
  • 2021 - BBB National Programs - Primerica - Case #31-2021 - NGO Inquiry - 18p
    • Basis of Inquiry
      • In this instance, a non-profit, non-governmental advocacy group1 identified to DSSRC certain core income messages disseminated in certain communications by representatives of the Company, or, in some instances, by the Company, that the NGO believes overstated the Company’s business opportunity to potential representatives.
        • The NGO focused its inquiry on core express and implied messages of earnings and lifestyle benefits arising from participation in the Company’s business opportunity that were communicated by the Company or certain of its representatives.2
      • 1 Tina.org
      • 2 The NGO called DSSRC’s attention to approximately 150 examples of social media posts in its database.
  • 2021 0120 - BBB National Programs - DSSRC Recommends Primerica Discontinue or Modify Certain Business Opportunity Claims - [link]
  • 2024 0214 - TINA - Truth in Advertising -  Note: Below are copies of all 95 letters sent to MLM companies (in alphabetical order) alerting them of TINA.org’s 2023 income claims investigation findings. - 191p
  • 2024 0229 (Updated) - TINA - Truth in Advertising - MLMs Continue to Recruit with Deceptive Earnings Claims: TINA.org investigation finds 98% of MLMs using misleading income claims. - [link]